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Artwork Guidelines

Preferred File Types

Preferred

PDF

Print-ready, high quality, easiest to check

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AI / EPS

Ideal for vector artwork (logos, text, shapes)

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PSD / TIFF / JPEG

Accepted for image-based designs

Note: Microsoft files (Word/PowerPoint) may shift fonts/spacing. PDF is always best.

Artwork Size & Scale

Getting dimensions right

Please supply artwork at full size wherever possible.

If you can't work at full size, you can supply at a scaled size (for example, 1:10), but please make it clear so we print it correctly.

Bleed & Safe Area

Important

Our production is fully automated so don't need bleeds or cropmarks, we handle trimming and finishing for you.

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No Bleed Required

We do not require any bleeds or cropmarks as all our production is automated

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Safe Area

Keep important text/logos 10-20mm from edges

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Banners

For banners with hems/eyelets, allow extra safe space

Resolution

Print sharp every time

Recommended settings:

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150-300dpi

Close viewing - Retail - Indoor - Exhibitions

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72-150dpi

Distance viewing - Billboards - Outdoor signage

Tip: Scaled files need higher DPI to compensate

Colour Setup

Accurate colour matching

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CMYK

Set artwork to CMYK where possible

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RGB

RGB files work but colours may shift during conversion

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Pantone

For brand-critical colours, provide Pantone references

Tip: Screens are backlit, prints aren't - some difference is normal. Ask about proofs for critical work.

Fonts & Text

Avoid font issues

1

Outline fonts to curves

Recommended method

2

Embed fonts in PDF

Alternative option

3

Include font files

For AI/PSD files (if licensing allows)

Pro tip: Keep text bold and simple for distance viewing - thin fonts get lost at scale

Images & Logos

Quality matters

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High-quality images

Avoid screenshots or social media images

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Vector logos preferred

AI/EPS/PDF format, not small JPEGs

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Avoid tiny text on images

Becomes unreadable when printed

Finishing Allowances

Banners, eyelets, hems

If your job includes finishing, your artwork needs space for it:

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Banners (typical)

Allow 25-50mm around edges for hems. Keep elements at least 50mm from edges if eyelets added.

Pro tip: Tell us finishing requirements upfront - we'll confirm correct margins before printing

Need Assistance?

Not Sure If Your Files Are Ready?

Send them over and we'll help you get them print-ready. We'd rather catch issues early than waste your time and money on reprints.

Contact Us Today